Your BusinessStarts Here.

Learn how to start your business—with courses, community, and professional support.

Find your starting point ↗

Starting is confusing.
It doesn't have to be.

The name, website, social pages, first customer, next decision. There's a lot to figure out. Starting That Business brings the guidance, resources, and support into one place, so you can spend less time guessing and more time making progress.

Explore your options ↗
Your business roadmapOne step at a time
01
Start with an ideaUnderstand what you're building and for whom
02
Build your foundationGet the essentials in place
03
Launch, learn, and improveTake action with ongoing guidance
Small steps. Real progress.

Three ways to get started.
One business to build.

Different starting points, different levels of help. Pick what makes sense for you.

For connection and feedback

Entrepreneur Community

Find people who get what you're building. Ask questions, share ideas, and keep moving.

$19/ month
  • Connect with other entrepreneurs
  • Share progress, ideas, and questions
  • Learn through real conversations
Explore the community ↗
A STRUCTURED PLACE TO START
For learning and taking action

Idea to Business Course

Follow a practical roadmap that helps you turn an idea into an actual business.

$197one-time
  • Step-by-step business lessons
  • Go from planning to launch
  • First month in the community included
Explore the course ↗
For done-with-you support

Business Setup & Consulting

Let our team handle the foundational setup while helping you make business decisions.

$1,997one-time
  • Brand identity and social media setup
  • Business website setup
  • Personalized guidance and consulting
See what's included ↗

No single path is right for everyone. Choose the support that fits your goals and budget.

Testimonials

Hear from our entrepreneurs

Sample names and businesses · Videos coming soon

Video coming soon

Alex Morgan

Morgan Creative Studio

Video coming soon

Jordan Taylor

Taylor Home Services

Video coming soon

Sam Rivera

Rivera Online Shop

Sample profile portrait; not IsmaelSample photo
Ismael Veliz GrullonFounder, Starting That Business
Behind the business

Meet Ismael.

Ismael has been building businesses online since 2012. After starting and failing at dozens of ventures, he built his own business to seven figures and helped hundreds of entrepreneurs start and grow theirs.

He created STB to teach what he’s learned and help you start your own business.

Frequently Asked Questions

Answers to help you choose the right program.

I'm brand new. Where should I start?

If you want a clear learning path, the Idea to Business Course is designed to take you through the fundamentals in order. If you mainly want people to connect with and ask questions, start with the Community.

What's the difference between the Course and the Community?

The Course is structured education with a one-time price. The Community is an ongoing monthly membership centered on conversations and shared learning. The Course includes the first month of Community access.

What does the $1,997 setup package include?

Our team helps build your initial brand identity, set up your business social profiles and website, and provides business guidance and consulting. It is for founders who want direct help with the setup rather than handling every part on their own.

Can you help if I've already started my business?

Yes. If you already have a business but need feedback, clarity, or help getting foundational pieces in place, the Community or our consulting services may be a fit. Choose based on what you need support with today.

Your next step starts here.

Choose Your Program ↗